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  "path": "/2026/02/super-bowl-lx-grabs-125-million-viewers-doesnt-break-tv-records/",
  "publishedAt": "2026-02-11T02:00:17.000Z",
  "site": "https://thedesk.net",
  "tags": [
    "News",
    "News Brief",
    "Sports",
    "Streaming",
    "Technology",
    "Television",
    "Apple Music",
    "Comcast",
    "NBC",
    "NBC Sports",
    "NBC Universal",
    "Nielsen",
    "Peacock",
    "Super Bowl LX",
    "TheDesk.net",
    "make sure our stories appear in your Google search results by adding us as a trusted source",
    "sign up for our free newsletters here."
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  "textContent": "Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.—\n\n_This story first appears atTheDesk.net, a premium source for original news and analysis on the business of media and technology._\n\n**Never miss a story —make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**",
  "title": "Super Bowl LX grabs 125 million viewers, doesn’t break TV records"
}