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  "path": "/news/events/cannes-publicists-indie-film-marketing-american-pavilion-1235193638/",
  "publishedAt": "2026-05-18T20:00:00.000Z",
  "site": "https://www.indiewire.com",
  "tags": [
    "Events | Hollywood and Entertainment",
    "News",
    "Cannes",
    "Festivals",
    "Film",
    "Future of Filmmaking"
  ],
  "textContent": "At IndieWire's \"What No One Tells You: The Secrets of PR Pros,\" some of the industry's best publicists explained how the game has changed.",
  "title": "At The American Pavilion, Cannes Publicists Got Candid About What Actually Does (and Doesn’t) Sell a Movie"
}