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  "path": "/news/analysis/film-festival-attendance-distribution-strategy-changing-1235192825/",
  "publishedAt": "2026-05-08T20:00:00.000Z",
  "site": "https://www.indiewire.com",
  "tags": [
    "Analysis",
    "News",
    "Cannes",
    "Festivals",
    "Film",
    "Future of Filmmaking"
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  "textContent": "The festival markets may be declining, but data shows festival audiences growing. For festivals ready to adapt, that's great news for filmmakers: It's where the real opportunity lies.",
  "title": "The Standing Ovation Is Not a Distribution Strategy"
}