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  "path": "/news/analysis/why-brands-will-not-finance-indie-films-1235187640/",
  "publishedAt": "2026-04-07T12:30:00.000Z",
  "site": "https://www.indiewire.com",
  "tags": [
    "Analysis",
    "News",
    "brand filmmaking",
    "Brian Newman",
    "Future of Filmmaking",
    "In Development",
    "Storyfied Ventures"
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  "textContent": "Yes, brands are moving into storytelling. But they’re not funding films; they’re building assets designed to compound.",
  "title": "Brands Won’t Save Indie Film: They’re Changing It"
}