Ente's accusations against Proton, is it their new marketing?

I don’t get the impression of any nefarious intentions either, but I’m inclined to push back a little on the “damned if you do, damned if you don’t” take. The original post still being up allows it to continue gaining traction, as others have pointed out, and in this attention economy, there’s no certainty every reader also catches the follow up. Removing the post and instead writing a new post with a summary - something in the vein of “earlier, we accused Proton of not playing fair. That turned out to be a misunderstanding on our part, for which we apologize” - seems to me to both defuse the drama, preempt serious accusations of hiding things, and stops the original post from generating further distrust towards their competitor.