Ente's accusations against Proton, is it their new marketing?

This may be too blunt or offensive, but what the heck is wrong with privacy focused business marketing people? And what is wrong with the higher ups that allow this type of toxic marketing! Privacy alternatives have an untapped market of BILLIONS of users still using big tech and other non-privacy options, but instead they launch hostile marketing campaigns against fellow privacy products and services to fight over a relatively tiny number of users. I’m blaming Ente, Proton, Tuta, and every privacy business that participates in this nonsense. The only thing privacy businesses accomplish when they participate in this filth is tarnishing their public image. Their entire value proposition is trust. Being sneaky and conniving destroys that image and your perceived value. It also drives current customers away by planting a seed of distrust that should never have been there in the first place. Paying for privacy services once felt like an act of goodwill, but this type of behavior makes it feel like the opposite. For awhile, I thought the infamous VPN dirty marketing was isolated to that product segment and not representative of privacy products as a whole. I was naive. This type of marketing stuff really urges me to say enough with this crap and urge people to start self-hosting. I hope these companies are happy with that result.