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  "path": "/bears/2026/04/03/bears-caleb-williams-iceman-george-gervin-trademark-application-is-to-protect-my-business-interests",
  "publishedAt": "2026-04-03T22:53:00.662Z",
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  "textContent": "<p>Bears quarterback Caleb Williams admitted to not knowing that his “Iceman” nickname was shared by former basketball star George Gervin, but said he will continue trying to trademark his name on apparel to protect his own business interests.</p><p>Williams addressed the matter in a video interview posted Friday by Front Office Sports. Williams said he wasn’t crazy at first about the nickname given to him by his teammates after his cold-as-ice comebacks during the Bears' 11-6 season. He figured the nickname made sense, given Chicago’s frigid temperatures.</p><p>Last month, Williams applied for a trademark on the nickname for the purposes of apparel. Gervin, a four-time professional scoring champion with the San Antonio Spurs, applied for a similar trademark days later. He has been called “Iceman” since before Williams was born.</p><p>In an exclusive interview with the Sun-Times, Gervin said he meant no disrespect to the Bears quarterback, but that he was the “Iceman” when it came to sports.</p><p>Williams didn’t rule out speaking with Gervin in the future.</p><p>“It’s all respect for George,” he said.</p><p>Williams told Front Office Sports that it was important for him, and also for other athletes such as Gervin, to be in charge their own business interests, rather than allowing others to produce apparel with their name on it with no financial consequences. That's why, he said, Williams was applying for the trademark.</p><p>“It’s just to control that aspect of it,” he said.</p><p>The trademark processing is expected to take months before Williams finds out whether it will be approved.</p><bsp-list-loadmore class=\"PageListH\" data-module data-hide-authors=\"true\" data-hide-categories=\"true\" data-hide-dates=\"true\" data-show-loadmore=\"true\" ><a class=\"AnchorLink\" id=\"list-bc0001\" name=\"list-bc0001\"></a><div class=\"PageList-header\" > <div class=\"PageList-header-title-wrap\" > <div class=\"PageList-header-title\"> <a class=\"\" href=\"https://chicago.suntimes.com/bears\" target=\"{borderColor=#dfdfdf, items=[{type=Image, wordCount=356, media=[{narrowImage={src=https://cst.brightspotcdn.com/39/5e/ef6d6c17464ebb8b05d73ded2934/ian.jpg, width=4227, height=2819}, image={src=https://cst.brightspotcdn.com/39/5e/ef6d6c17464ebb8b05d73ded2934/ian.jpg, width=4227, height=2819}, ampLink=null, _styledTemplate=null, _template=/image/Image.hbs, alt=Bears assistant general manager Ian Cunningham stands on the sidelines as players warm up before the Bears take on the Tennessee Titans at Soldier Field on Sunday, Sept. 8, 2024. }], timestamp=1775232467000, anchorId=promo-e50000, category=[{items=[Bears]}], _styledTemplate=null, imageAlignment=null, isFeatured=false, authors=[{media=[{image={src=https://cst.brightspotcdn.com/db/45/4fa7d0e60b81cf16ace05e7c41e9/f5kj4hj-400x400-0.jpg, width=512, height=512}, narrowImage={src=https://cst.brightspotcdn.com/db/45/4fa7d0e60b81cf16ace05e7c41e9/f5kj4hj-400x400-0.jpg, width=512, height=512}, ampLink=null, _styledTemplate=null, _template=/image/Image.hbs, alt=Headshot of Chicago Bears reporter Jason Lieser}], ampLink=null, _styledTemplate=null, jobTitle=[{items=[Chicago Bears reporter]}], _template=/author/byline/AuthorByline.hbs, authorPageUrl=https://chicago.suntimes.com/authors/jason-lieser, name=[{items=[Jason Lieser]}], bio=[{items=[Jason Lieser covers the Chicago Bears for the Chicago Sun-Times.]}]}], target=null, primaryMediaType=null, title=NFL rejects Bears' appeal to receive compensatory draft picks for Falcons hiring Ian Cunningham, url=https://chicago.suntimes.com/bears/2026/04/03/nfl-rejects-bears-appeal-to-receive-compensatory-draft-picks-for-falcons-hiring-ian-cunningham, categoryUrl=https://chicago.suntimes.com/bears, description=[{items=[The league finalized its decision that Matt Ryan is the “Primary Football Executive” in Atlanta and closed the matter.]}], ampLink=null, audio=[], audioDuration=null, publishDate=April 03, 2026 11:07 AM, _template=/page/promo/PagePromo.hbs}, {type=Image, url=https://chicago.suntimes.com/bears/2026/04/03/bears-coach-ben-johnson-remains-a-tough-grader-on-qb-caleb-williams-and-thats-what-he-needs, anchorId=promo-e50001, title=Bears coach Ben Johnson remains a tough grader on QB Caleb Williams, and that's what he needs, publishDate=April 03, 2026 07:03 AM, wordCount=609, _styledTemplate=null, 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width=512, height=512}, ampLink=null, _styledTemplate=null, _template=/image/Image.hbs, alt=Headshot of Chicago Bears reporter Jason Lieser}], jobTitle=[{items=[Chicago Bears reporter]}]}], audio=[], description=[{items=[When Johnson and Williams get back to work this spring, they’ll work together to find the right blend of the clockwork precision Johnson’s play designs require and the improvisational skills that make Williams special.]}], category=[{items=[Bears]}], timestamp=1775217780000, audioDuration=null, _template=/page/promo/PagePromo.hbs}, {type=Image, timestamp=1775214060000, media=[{alt=Chicago Bears Introduce Ben Johnson as Head Coach, ampLink=null, _styledTemplate=null, _template=/image/Image.hbs, image={src=https://cst.brightspotcdn.com/fa/78/45e0104b41a4bc79dd8007d0689e/johnson-ben-11.jpg, width=3466, height=2311}, narrowImage={src=https://cst.brightspotcdn.com/fa/78/45e0104b41a4bc79dd8007d0689e/johnson-ben-11.jpg, width=3466, height=2311}}], _styledTemplate=null, authors=[{authorPageUrl=https://chicago.suntimes.com/authors/patrick-finley, bio=[{items=[Patrick Finley covers the Bears and the NFL for the Sun-Times after previous stops in Arizona, Florida and California.]}], name=[{items=[Patrick Finley]}], jobTitle=[{items=[Chicago Bears reporter]}], media=[{ampLink=null, _styledTemplate=null, _template=/image/Image.hbs, alt=patrick-finley-0.jpg, narrowImage={src=https://cst.brightspotcdn.com/a8/3e/6853c67f16af2c0c2ea207670528/patrick-finley-0.jpg, width=512, height=512}, image={src=https://cst.brightspotcdn.com/a8/3e/6853c67f16af2c0c2ea207670528/patrick-finley-0.jpg, width=512, height=512}}], ampLink=null, _styledTemplate=null, _template=/author/byline/AuthorByline.hbs}], imageAlignment=null, publishDate=April 03, 2026 06:01 AM, category=[{items=[Bears]}], anchorId=promo-e60000, target=null, primaryMediaType=null, title=In a world of one-hit wonders, NFL coaches suspect Bears' Ben Johnson is built to last, categoryUrl=https://chicago.suntimes.com/bears, isFeatured=true, wordCount=721, ampLink=null, audio=[], audioDuration=null, description=[{items=[Dan Campbell, who mentored Johnson in Detroit, thinks the Bears head coach is wired the right way.]}], _template=/page/promo/PagePromo.hbs, url=https://chicago.suntimes.com/bears/2026/04/03/bears-ben-johnson-one-hit-wonders-built-last-not-lose-focus-head-coach-dan-campbell-andy-reid-liam-coen-robert-saleh}], pageNumber=1, inverseColors=false, footerBgColor=#000000, bodyFont=font-3, showListNumbers=false, imagePositionHorizontal=null, rteBodyFont=font-3, headerBottomBorderColor=#111010, titleUrl=https://chicago.suntimes.com/bears, subTitle=null, stickyHeader=true, listTitleColor=#000000, tableCellBorderColor=#ccd1d5, relatedListFont=font-1, hideAuthors=true, tertiaryTextColor=#6c6c6c, buttonHoverTextColor=#ffffff, tableFont=font-1, carouselAutoPlay=false, promoTitleFont=font-2, _styledTemplate=/page/list/PageListH.hbs, ctaButtonText=[], primaryTextColor=#2a2a2a, buttonTextColor=#ffffff, linkTextColor=#1a1a1a, hideTitles=false, pageCount=6861, footerLinkColor=#ffffff, pullQuoteIcon=[{image=null, narrowImage=null, _template=/image/Image.hbs, alt=null}], carouselSpeed=null, buttonHoverBgColor=#a91d23, rteHeadingFont=font-1, secondaryColor=#656565, hideCategories=true, _template=/page/list/includes/PageList-header.hbs, font3=Arial, font4=Source-serif-4, ctaUrl=null, hideImage=false, suppressPagination=true, footerLinkHoverColor=#d3242c, hideAudioPlayback=false, description=[], showSecondItemMedia=false, listColumns234=null, footerTextColor=#ffffff, title=Latest on the Bears, count=20581, headerSecondaryBgColor=#000000, primaryTextColorInverse=#ffffff, titleColor=null, ampLink=null, pagination=[{body=[Next Page], href=?p=2, _template=/link/Link.hbs, contentId=null, pianoSectionSlug=null, target=null}], listHeaderPosition=null, hideDescriptions=false, showActionBar=true, linkHoverColor=#d3242c, buttonBgColor=#d3242c, ctaTarget=null, anchorId=list-bc0001, promoButtonText=null, backgroundColor=null, headerSecondaryTextColor=#ffffff, listTitleFont=font-2, headlineFont=font-1, promoDescriptionFont=font-3, primaryColor=#d3242c, slimFooter=false, hideHeadline=false, hideDates=true, headerBorderColor=#e9e9e9, ratingCardFont=font-1, titleTarget=null, tableCaptionColor=#626262, mobileCarousel=false, tableEvenRowsBgColor=#f9f8f3, containerTitleFont=font-2, listBorderColor=#dfdfdf, defaultArticleLeadStyle=standard, _parentFiles=[/page/list/includes/PageList-header.hbs]}\">Latest on the Bears</a> </div> </div> </div> <div class=\"PageListH-items\" data-with-borders data-list-loadmore-items> <div class=\"PageListH-items-item\"><div class=\"PagePromoB\"> <div class=\"PagePromo-media\"><a class=\"Link\" aria-label=\"NFL rejects Bears' appeal to receive compensatory draft picks for Falcons hiring Ian Cunningham\" href=\"https://chicago.suntimes.com/bears/2026/04/03/nfl-rejects-bears-appeal-to-receive-compensatory-draft-picks-for-falcons-hiring-ian-cunningham\" ><picture data-crop=\"medium-4x3\"> <source type=\"image/webp\" width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/2a62c67/2147483647/strip/true/crop/4211x2819+16+0/resize/490x328!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F39%2F5e%2Fef6d6c17464ebb8b05d73ded2934%2Fian.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"328\" 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src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears\" >Bears</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears/2026/04/03/nfl-rejects-bears-appeal-to-receive-compensatory-draft-picks-for-falcons-hiring-ian-cunningham\" >NFL rejects Bears' appeal to receive compensatory draft picks for Falcons hiring Ian Cunningham</a> </div> <div class=\"PagePromo-description\">The league finalized its decision that Matt Ryan is the “Primary Football Executive” in Atlanta and closed the matter.</div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1775232467000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/authors/jason-lieser\" >Jason Lieser </a></strong> </div> <div class=\"PagePromo-readingTime\"> <span class=\"dot-divider\"></span> <svg class=\"PagePromo-readingTime-icon\"> <use xlink:href=\"#icon-clock-reading\"></use> </svg> <span class=\"PagePromo-readingTime-text\"> <bsp-time-to-read data-article-word-count=\"356\"></bsp-time-to-read> read </span> </div> </div> </div> </div> </div> <div class=\"PageListH-items-item\"><div class=\"PagePromoB\"> <div class=\"PagePromo-media\"><a class=\"Link\" aria-label=\"Bears coach Ben Johnson remains a tough grader on QB Caleb Williams, and that's what he needs\" href=\"https://chicago.suntimes.com/bears/2026/04/03/bears-coach-ben-johnson-remains-a-tough-grader-on-qb-caleb-williams-and-thats-what-he-needs\" ><picture data-crop=\"medium-4x3\"> <source type=\"image/webp\" width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/fdc0126/2147483647/strip/true/crop/3984x2667+16+0/resize/490x328!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fda%2F07%2F90cdf11b4bb394b5dab1e5a5fb0c%2Fap25267230347002.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/6c3d09e/2147483647/strip/true/crop/3984x2667+16+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fda%2F07%2F90cdf11b4bb394b5dab1e5a5fb0c%2Fap25267230347002.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"Cowboys Bears Football\" width=\"490\" height=\"328\" data-src=\"https://cst.brightspotcdn.com/dims4/default/6c3d09e/2147483647/strip/true/crop/3984x2667+16+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fda%2F07%2F90cdf11b4bb394b5dab1e5a5fb0c%2Fap25267230347002.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears\" >Bears</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears/2026/04/03/bears-coach-ben-johnson-remains-a-tough-grader-on-qb-caleb-williams-and-thats-what-he-needs\" >Bears coach Ben Johnson remains a tough grader on QB Caleb Williams, and that's what he needs</a> </div> <div class=\"PagePromo-description\">When Johnson and Williams get back to work this spring, they’ll work together to find the right blend of the clockwork precision Johnson’s play designs require and the improvisational skills that make Williams special.</div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1775217780000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/authors/jason-lieser\" >Jason Lieser </a></strong> </div> <div 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data-srcset=\"https://cst.brightspotcdn.com/dims4/default/cc1aa22/2147483647/strip/true/crop/3452x2311+0+0/resize/490x328!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Ffa%2F78%2F45e0104b41a4bc79dd8007d0689e%2Fjohnson-ben-11.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/fac4c73/2147483647/strip/true/crop/3452x2311+0+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Ffa%2F78%2F45e0104b41a4bc79dd8007d0689e%2Fjohnson-ben-11.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"Chicago Bears Introduce Ben Johnson as Head Coach\" width=\"490\" height=\"328\" data-src=\"https://cst.brightspotcdn.com/dims4/default/fac4c73/2147483647/strip/true/crop/3452x2311+0+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Ffa%2F78%2F45e0104b41a4bc79dd8007d0689e%2Fjohnson-ben-11.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears\" >Bears</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/bears/2026/04/03/bears-ben-johnson-one-hit-wonders-built-last-not-lose-focus-head-coach-dan-campbell-andy-reid-liam-coen-robert-saleh\" >In a world of one-hit wonders, NFL coaches suspect Bears' Ben Johnson is built to last</a> </div> <div class=\"PagePromo-description\">Dan Campbell, who mentored Johnson in Detroit, thinks the Bears head coach is wired the right way.</div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1775214060000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/authors/patrick-finley\" >Patrick Finley </a></strong> </div> <div class=\"PagePromo-readingTime\"> <span class=\"dot-divider\"></span> <svg class=\"PagePromo-readingTime-icon\"> <use xlink:href=\"#icon-clock-reading\"></use> </svg> <span class=\"PagePromo-readingTime-text\"> <bsp-time-to-read data-article-word-count=\"721\"></bsp-time-to-read> read </span> </div> </div> </div> </div> </div> </div> <div class=\"PageList-footer\"> </div> </bsp-list-loadmore><p></p>",
  "title": "Bears’ Caleb Williams: ‘Iceman’ trademark application is to protect my business interests",
  "updatedAt": "2026-04-03T23:02:06.859Z"
}