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  "path": "/small-business/2026/03/07/gift-shop-transit-tees-new-products-amazon",
  "publishedAt": "2026-03-07T12:00:00.000Z",
  "site": "https://chicago.suntimes.com",
  "textContent": "<p>Chicago retailer and design studio Transit Tees entered 2026 with momentum and renewed purpose.</p><p>“It was a record-breaking year in 2024, and we improved on it in 2025,” Transit Tees owner Tim Gillengerten said. “It’s always great to have percentage gains from a best year.”</p><p>The gains showed up in-store and online, Gillengerten said. In December, retail sales at its Wicker Park and Andersonville shops were up 4% year over year, with online sales up 33%. </p><p>Much of the growth was the result of hiring more people to work on social media and digital marketing. He added a full-time and part-time employee focused on social media — an investment Gillengerten said paid off.</p><p>The company also increased its presence on Amazon, expanding from eight products to about 30, with plans to sell more.</p><p>Despite the strength of its online sales, Gillengerten said the brick-and-mortar stores remain central to the company's identity. Visitors often comment on the shop’s authenticity compared with the typical tourist shops, he said.</p><p>“The store is still a form of entertainment for a lot of people,” he said. </p><div class=\"RichTextSidebarModule Enhancement\" data-module data-align-center><a class=\"AnchorLink\" id=\"module-720000\" name=\"module-720000\"></a> <div class=\"RichTextModule-items RichTextBody\"><h3>Transit Tees</h3><br><b>About:</b> Gift shop specializing in Chicago-themed merchandise<br><b>Neighborhood: </b>Wicker Park and Andersonville<br><b>Owner:</b> Tim Gillengerten<br><b>Founded:</b> 2001<br><b>Staff size:</b> 23<br><b>Estimated annual revenue:</b> More than $1 million</div> </div><p>But he has noticed subtle changes in how customers spend.</p><p>“Wicker Park had an average sale of just over $50 per person ... and they bought an average of four products per visit,” he said. But those purchases were often for lower-priced items like stickers, magnets or small impulse buys. “Stickers are actually our No. 1 volume driver.\"</p><p>Chicago Transit Authority-stop magnets also sell in unusually high numbers. The accessibility of small items, like magnets and stickers, help shoppers “have fun, to spend a little money” without hurting their budget during a time of inflation and economic anxiety, Gillengerten said.</p><p>Some higher-priced items — like custom LED light boxes made to look like the Old Style sign, as well as other Chicago iconography — sell well because they’re unique. Prices are about $130 to $220 for LED signs.</p><p>“If you have a custom item that you really can’t get anywhere else, those things will always have a lot of value and interest,” he said.</p> <p>Transit Tees has also seen a boost from trend-driven products tied to TV shows such as “The Bear,\" sports teams and moments in Chicago culture.</p><p>Gillengerten said managing the operation has gotten more complex, especially with rising labor costs and the city's paid-leave ordinance. The company employs 23 people — the most in its history.</p><p>As tariffs and material costs on supplies like poster paper rise, he decided not to pass their increased costs on to customers.</p><p>“Our goal was to hold our pricing,” he said. “I just really wanted to hold the pricing and hope to sell more at this point, and we did.”</p><p>Instead, <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business/2025/02/21/transit-tees-retail-gift-shop-rewards-creativity-love-chicago-wicker-park-andersonville\" >Transit Tees</a> got creative. For example, when materials imported from overseas became too pricey, the team pivoted to locally made items — including a 56-page coloring book created with the Chicago Architecture Center.</p><p>“It was printed in Chicago and designed here at our Wicker Park studio,” Gillengerten said.</p><p>Transit Tees typically introduces about 200 new products a year and maintains about 2,200 stock-keeping units. This year, the company is developing two new board games and several puzzles. Developing a board game can be intensive and time-consuming — often taking nine months to a year to complete.</p><div class=\"Enhancement\" data-align-center> <div class=\"Enhancement-item\" data-crop=\"\"> <figure class=\"Figure\"><a class=\"AnchorLink\" id=\"image-340000\" name=\"image-340000\"></a> <picture data-crop=\"medium\"> <source type=\"image/webp\" width=\"490\" height=\"275\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/3998b5e/2147483647/strip/true/crop/6118x3434+0+227/resize/490x275!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg 1x,https://cst.brightspotcdn.com/dims4/default/19afbf2/2147483647/strip/true/crop/6118x3434+0+227/resize/980x550!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg 2x\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"275\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/a19ba6b/2147483647/strip/true/crop/6118x3434+0+227/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"Transit Tees owner Tim Gillengerten holds cards from the board game called El: The Chicago Transit Adventure.\" srcset=\"https://cst.brightspotcdn.com/dims4/default/a19ba6b/2147483647/strip/true/crop/6118x3434+0+227/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg 1x,https://cst.brightspotcdn.com/dims4/default/76b5d64/2147483647/strip/true/crop/6118x3434+0+227/resize/980x550!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg 2x\" width=\"490\" height=\"275\" data-src=\"https://cst.brightspotcdn.com/dims4/default/a19ba6b/2147483647/strip/true/crop/6118x3434+0+227/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F41%2F17%2F85a4b5ab406d939483f5cf196989%2Fbizprofiles-012625-13.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> <div class=\"Figure-content\"><figcaption class=\"Figure-caption\"><p>Transit Tees owner Tim Gillengerten holds cards from the board game called El: The Chicago Transit Adventure.</p></figcaption><span class=\"line\"></span><div class=\"Figure-credit\"><p>Pat Nabong/Sun-Times</p></div></div> </figure> </div> </div><p>“Our games sell more than anything else in the store,” Gillengerten said.</p><p>Last year, the stores launched a Portillo’s-themed Chicago-style hot dog puzzle, celebrating with a packed event at the restaurant’s Downtown location.</p><p>Those types of community-building events and partnerships will expand significantly in 2026, Gillengerten said.</p><p>“There’s so many great Chicago companies,” he said. “It helps them because we have this authentic Chicago flair to our work.”</p><p>He points out that their work and designs are original. A social media user recently said a Transit Tees design was made by AI, and Gillengerten used the comment to describe how his company makes its products.</p><p>“Our art directors have been adamant about not using AI for any of our products,” Gillengerten said. “We draw everything by hand.”</p><p>He said he hopes to help create a strong small business ecosystem.</p><p>“I want as many businesses for people to explore as possible,\" he said. \"It helps us all.”</p><div class=\"RichTextSidebarModule Enhancement\" data-module data-align-center><a class=\"AnchorLink\" id=\"module-ed0000\" name=\"module-ed0000\"></a> <div class=\"RichTextModule-items RichTextBody\"><b><i>Editor’s Note: </i></b><i>Last year, a new presidential administration stepped in with plans to disrupt the way companies do business through new policies, an effort to spur growth.</i><br><br><i>To help gauge the administration’s impact, the Chicago Sun-Times reached out to 10 Chicago area businesses in January 2025 and shared their plans and concerns for the future.</i><br><br><i>We’re now circling back, 12 months later, to see how they’ve fared.</i></div> </div><div class=\"PageListA\" data-module ><a class=\"AnchorLink\" id=\"list-130001\" name=\"list-130001\"></a><div class=\"PageList-header\" > <div class=\"PageList-header-title-wrap\" > <div class=\"PageList-header-title\"> More in this series </div> </div> </div> <div class=\"PageListA-items\"> <div class=\"PageListA-items-row\"> <div class=\"PageListA-items-column\"> <div class=\"PageListA-items-item\"> <div class=\"PagePromoC\"> <div class=\"PagePromo-media\"><a class=\"Link\" aria-label=\"Evergreen Real Estate Group found growth out West, despite concerns about economy in 2025\" href=\"https://chicago.suntimes.com/real-estate/2026/01/03/evergreen-real-estate-group-growth-west-economy-2025\" ><picture data-crop=\"large\"> <source type=\"image/webp\" width=\"840\" height=\"555\" 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data-srcset=\"https://cst.brightspotcdn.com/dims4/default/b8b6e73/2147483647/strip/true/crop/6980x4672+28+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F66%2F6b%2F8630aeae4d40a8bdf704456d56f4%2Fbizprofiles-012625-69.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"Adrian Mobley, founder of A&W Contractors\" width=\"490\" height=\"328\" data-src=\"https://cst.brightspotcdn.com/dims4/default/b8b6e73/2147483647/strip/true/crop/6980x4672+28+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F66%2F6b%2F8630aeae4d40a8bdf704456d56f4%2Fbizprofiles-012625-69.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business\" >Small Business</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business/2026/02/14/aw-contractors-mobley-federal-diversity-guidelines-dbe\" >A&W Contractors navigates changes in federal diversity guidelines</a> </div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1771070400000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/authors/amy-yee\" >Amy Yee </a></strong> </div> <div class=\"PagePromo-readingTime\"> <span class=\"dot-divider\"></span> <svg class=\"PagePromo-readingTime-icon\"> <use xlink:href=\"#icon-clock-reading\"></use> </svg> <span class=\"PagePromo-readingTime-text\"> <bsp-time-to-read data-article-word-count=\"551\"></bsp-time-to-read> read </span> </div> </div> </div> </div> </div> <div class=\"PageListA-items-item\"> <div class=\"PagePromoB\"data-align-top> <div class=\"PagePromo-media\"><a class=\"Link\" aria-label=\"Impressions Face and Body finds move to Old Town brings new energy to aesthetics practice\" href=\"https://chicago.suntimes.com/small-business/2026/02/21/impressions-face-body-move-old-town-energy-aesthetics-plastic-surgery-practice\" ><picture data-crop=\"medium-4x3\"> <source type=\"image/webp\" width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/47520a4/2147483647/strip/true/crop/2988x2000+12+0/resize/490x328!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fa3%2Fcf%2F68131fdd44aaa256e074ca1bf548%2Fbizfinal-01xx26-21.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/df187f4/2147483647/strip/true/crop/2988x2000+12+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fa3%2Fcf%2F68131fdd44aaa256e074ca1bf548%2Fbizfinal-01xx26-21.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"BIZFINAL-01XX26-21.jpg\" width=\"490\" height=\"328\" data-src=\"https://cst.brightspotcdn.com/dims4/default/df187f4/2147483647/strip/true/crop/2988x2000+12+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fa3%2Fcf%2F68131fdd44aaa256e074ca1bf548%2Fbizfinal-01xx26-21.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business\" >Small Business</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business/2026/02/21/impressions-face-body-move-old-town-energy-aesthetics-plastic-surgery-practice\" >Impressions Face and Body finds move to Old Town brings new energy to aesthetics practice</a> </div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1771675200000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/olivia-dimmer\" >Olivia Dimmer </a></strong> </div> <div class=\"PagePromo-readingTime\"> <span class=\"dot-divider\"></span> <svg class=\"PagePromo-readingTime-icon\"> <use xlink:href=\"#icon-clock-reading\"></use> </svg> <span class=\"PagePromo-readingTime-text\"> <bsp-time-to-read data-article-word-count=\"572\"></bsp-time-to-read> read </span> </div> </div> </div> </div> </div> <div class=\"PageListA-items-item\"> <div class=\"PagePromoB\"data-align-top> <div class=\"PagePromo-media\"><a class=\"Link\" aria-label=\"Skyline Furniture's newest manufacturing facility has it eyeing growth, more workers\" href=\"https://chicago.suntimes.com/small-business/2026/02/28/skyline-furniture-manufacturing-facility-growth-workers\" ><picture data-crop=\"medium-4x3\"> <source type=\"image/webp\" width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/95691d3/2147483647/strip/true/crop/6672x4466+27+0/resize/490x328!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F78%2Fbf%2F4c99e5034cf688a0a695f27f4115%2Fbizprofiles-012625-93.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <source width=\"490\" height=\"328\" data-srcset=\"https://cst.brightspotcdn.com/dims4/default/8eed206/2147483647/strip/true/crop/6672x4466+27+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F78%2Fbf%2F4c99e5034cf688a0a695f27f4115%2Fbizprofiles-012625-93.jpg\" data-lazy-load=\"true\" srcset=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" /> <img class=\"Image\" alt=\"Skyline Furniture CEO Meganne Wecker \" width=\"490\" height=\"328\" data-src=\"https://cst.brightspotcdn.com/dims4/default/8eed206/2147483647/strip/true/crop/6672x4466+27+0/resize/490x328!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F78%2Fbf%2F4c99e5034cf688a0a695f27f4115%2Fbizprofiles-012625-93.jpg\" data-lazy-load=\"true\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIzMjhweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=\" > </picture> </a></div> <div class=\"PagePromoB-content\"> <div class=\"PagePromo-category\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business\" >Small Business</a> </div> <div class=\"PagePromo-title\"> <a class=\"Link\" href=\"https://chicago.suntimes.com/small-business/2026/02/28/skyline-furniture-manufacturing-facility-growth-workers\" >Skyline Furniture's newest manufacturing facility has it eyeing growth, more workers</a> </div> <div class=\"PagePromo-byline\"><div class=\"PagePromo-date\"> <bsp-timestamp data-timestamp=1772280000000 data-promo=\"true\"> <template data-date-tpl>[month] [day], [year], [hour]:[minute][ampm] [timezone]</template> <span data-date> </span> </bsp-timestamp><span class=\"dot\"></span></div> <div class=\"PagePromo-author\"> <span>By </span><strong><a class=\"Link\" href=\"https://chicago.suntimes.com/authors/amy-yee\" >Amy Yee </a></strong> </div> <div class=\"PagePromo-readingTime\"> <span class=\"dot-divider\"></span> <svg class=\"PagePromo-readingTime-icon\"> <use xlink:href=\"#icon-clock-reading\"></use> </svg> <span class=\"PagePromo-readingTime-text\"> <bsp-time-to-read data-article-word-count=\"614\"></bsp-time-to-read> read </span> </div> </div> </div> </div> </div> </div> </div> </div><p></p>",
  "title": "Chicago gift shop Transit Tees to launch new products, sell more on Amazon",
  "updatedAt": "2026-03-07T13:34:55.174Z"
}