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  "path": "/fashion/burberry-trenchcoat-anniversary-backstory",
  "publishedAt": "2026-03-12T12:00:24.000Z",
  "site": "https://www.wmagazine.com",
  "tags": [
    "fashion",
    "homepage",
    "culture",
    "vol 2 2026"
  ],
  "textContent": "As the British house marks its 170th anniversary, a look at how its classic coat traveled from the battlefield to Hollywoo—and everywhere in between.",
  "title": "How Burberry’s Trenchcoat Became Fashion’s Most Enduring Wardrobe Staple"
}