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  "path": "/2026/05/hollywood-dearth-of-a-salesman-movie-marketing-1236918107/",
  "publishedAt": "2026-05-22T16:09:00.000Z",
  "site": "https://deadline.com",
  "tags": [
    "Commentary",
    "Christopher Nolan",
    "Peter Bart",
    "Steven Spielberg"
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  "textContent": "Hollywood will need some zealous promotion to sell its franchise-heavy summer movie season but also some hard work from taciturn filmmakers. The popcorn season was once a fever dream for studios who could call upon Bogart, Wayne, Elizabeth Taylor and Bette Davis to decorate their red carpets. So much for history: With the star system extinct, Hollywood now […]",
  "title": "Peter Bart: Hollywood’s Dearth Of A Salesman Has Directors Struggling To Fill A Summertime Void"
}