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  "path": "/2026/05/directv-ad-campaign-upfronts-new-york-1236882029/",
  "publishedAt": "2026-05-11T16:02:02.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "Advertising",
    "DirecTV",
    "New York City",
    "Promotion",
    "Upfronts"
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  "textContent": "A targeted ad campaign by DirecTV is likening this week’s upfronts in New York to “a week-long metaphor” for the pay-TV service. Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor’s advertising unit is plugging the company’s multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked […]",
  "title": "Targeted New Ad Campaign Frames Upfronts In New York As “Week-Long Metaphor For DirecTV”"
}