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Rollercoaster Television, Producer Behind Netflix’s ‘What’s In The Box?’, Becomes Standalone Business As ITV Studios Ends Investment After Five Years

Deadline [Unofficial] April 22, 2026
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EXCLUSIVE: Rollercoaster Television has become a standalone indie as ITV Studios concludes its investment after five years. The UK indie, which was behind Neil Patrick Harris show What’s in the Box? for Netflix, is rebranding as Rollercoaster Studios and has struck a production and distribution deal with ITV Studios in lieu of the investment. Rollercoaster, […]

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