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  "path": "/2026/03/amazon-mx-player-fatafat-microdrama-service-india-1236762793/",
  "publishedAt": "2026-03-23T10:22:43.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "Amazon MX Player",
    "Fatafat",
    "Microdrama",
    "Vertical video"
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  "textContent": "Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat will be a mobile-first platform offering serialized vertical videos for free, marking the latest arrow in Amazon’s streaming bow in India. Series will be offered in the romance, thriller and youth-led categories. Besides the […]",
  "title": "Amazon MX Player Rolls Out Microdrama Service Fatafat As Vertical Video Gains Momentum In India"
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