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  "path": "/2026/03/oscars-advertising-rates-rise-double-digits-abc-hulu-1236751635/",
  "publishedAt": "2026-03-12T21:05:00.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "ABC",
    "Advertising",
    "Disney",
    "Hulu",
    "Oscars",
    "Oscars 2026"
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  "textContent": "In an upbeat sign for the Oscars, Disney has sold out advertising inventory for Sunday’s telecast, with rates rising by double digits over 2025 levels. An average 30-second spot on the show is going for more than $2 million, according to a person familiar with the sales process. Last year’s telecast brought in 19.7 million […]",
  "title": "Oscars Ad Rates Rise By Double Digits As Inventory Sells Out On ABC & Hulu"
}