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  "path": "/2026/03/sports-tv-viewing-advertising-nielsen-1236750721/",
  "publishedAt": "2026-03-12T13:00:00.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "Advertising",
    "FAST Channels",
    "Nielsen",
    "Sports",
    "Streaming"
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  "textContent": "While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of all advertising-supported TV viewing by people 25 to 54 years old during the fourth quarter. The stat, spanning broadcast, cable and streaming, stat was […]",
  "title": "Sports Programming Accounts For Almost 30% Of All Ad-Supported TV Viewing, Nielsen Says"
}