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  "path": "/2026/02/snap-exec-male-content-creators-chasing-ufc-careers-1236732995/",
  "publishedAt": "2026-02-23T13:25:24.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "creator economy",
    "London TV Screenings",
    "MIP London",
    "Snap Inc",
    "Spotify",
    "TV Markets"
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  "textContent": "Here’s an unexpected new trend: Male content creators chasing dreams of becoming UFC fighters. Julie Bogaert, Snap Inc. Head of Creator Partnerships EMEA, revealed the trend during a session on developing community-led IP this morning at MIP London, as she called on creators to remain true to the content that built their audience. She warned […]",
  "title": "Snap Exec Says Male Content Creators Are Chasing UFC Careers"
}