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  "path": "/2026/02/1-percent-club-sells-sweden-italy-bbc-studios-itv-lee-mack-1236726756/",
  "publishedAt": "2026-02-18T11:00:00.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "BBC Studios",
    "BBC Studios Showcase",
    "Fox",
    "Jim Jefferies",
    "Joel McHale",
    "Lee Mack",
    "London TV Screenings",
    "Prime Video",
    "The 1% Club"
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  "textContent": "EXCLUSIVE: The 1% Club has sold to Sweden and Italy, cementing its position as the top-selling new UK format of the past decade, according to BBC Studios. In terms of new British-made originals, ITV’s The 1% Club, which sees 100 contestants in a studio compete to make it to the end and answer a question […]",
  "title": "‘The 1% Club’ Cements Position As Top-Selling British Format With Sweden & Italy Deals"
}