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  "path": "/2026/02/nielsen-tv-viewing-january-peacock-grows-nfl-traitors-1236727162/",
  "publishedAt": "2026-02-17T18:42:22.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "Ratings",
    "Sports",
    "Nielsen",
    "Streaming",
    "The Traitors",
    "TV Ratings"
  ],
  "textContent": "Audiences spent quite a lot of time watching television in January, Nielsen says. According to the measurement company’s latest monthly report, TV viewing was up 3.7% over December to a 12-month high, fueled mostly by sports. Thanks to a massive surge in sports watching, cable TV captured the largest increase in monthly viewing. ESPN alone […]",
  "title": "Sports Fuel 12-Month TV Viewing High In January, Nielsen Says; Peacock Viewership Grows 10% Thanks To NFL & ‘The Traitors’"
}