Sports Fuel 12-Month TV Viewing High In January, Nielsen Says; Peacock Viewership Grows 10% Thanks To NFL & ‘The Traitors’

Audiences spent quite a lot of time watching television in January, Nielsen says. According to the measurement company’s latest monthly report, TV viewing was up 3.7% over December to a 12-month high, fueled mostly by sports. Thanks to a massive surge in sports watching, cable TV captured the largest increase in monthly viewing. ESPN alone […]