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  "path": "/2026/02/nbc-milan-cortina-olympics-opening-ceremony-ratings-1236712135/",
  "publishedAt": "2026-02-07T22:54:26.000Z",
  "site": "https://deadline.com",
  "tags": [
    "News",
    "Ratings",
    "Sports",
    "2026 Winter Olympics",
    "NBCUniversal",
    "Olympics",
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  "textContent": "NBCUniversal’s coverage of the Milan Cortina Olympics’ flashy opening ceremony averaged 21.4 million viewers on NBC and Peacock, a jump of 34% from the opening for the 2022 winter games in Beijing, per preliminary data from Nielsen and digital data from Adobe Analytics. The opener — which featured a dazzling fireworks show of the Olympic […]",
  "title": "NBCUniversal’s Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers"
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