Mewgenics – the first big indie hit of 2026: Analyzing the game’s success and its exemplary pre-release marketing

On February 10th, a turn-based “roguelike” game about cat breeding, developed by the creator of The Binding of Isaac, was released on Steam. Behind its surreal idea lies a deep gameplay experience that blends several genres. In today’s article, we provide a detailed analysis of Mewgenics in terms of revenue, sales, and wishlists, as well as its marketing campaign.