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  "path": "/news/ea-advertising-in-game-ads-platform-launch",
  "publishedAt": "2026-06-15T21:30:04.894Z",
  "site": "https://thenextweb.com",
  "textContent": "Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style...",
  "title": "EA just built a full advertising platform inside its games, and 120 million players are the audience",
  "updatedAt": "2026-06-15T17:35:01.000Z"
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