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  "path": "/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand",
  "publishedAt": "2026-05-24T10:58:25.722Z",
  "site": "https://www.theguardian.com",
  "textContent": "PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the...",
  "title": "‘AI washing’: firms are scrambling to rebrand themselves as tech-focused",
  "updatedAt": "2026-05-24T06:00:50.000Z"
}