{
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    "uri": "at://did:plc:gapzbf5nl5wxaqkqoecaeawh/app.bsky.feed.post/3mkc65ybqnuu2"
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  "path": "/why-contact-enrichment-belongs-in-your-application-architecture-not-your-sales-workflow/",
  "publishedAt": "2026-04-24T14:58:43.000Z",
  "site": "https://devops.com",
  "tags": [
    "Contributed Content",
    "Social - Facebook",
    "Social - LinkedIn",
    "Social - X",
    "API",
    "application architecture",
    "applications",
    "Contact Enrichment"
  ],
  "textContent": "Most B2B applications collect incomplete data by design. A lead form captures a name and company. A recruiting tool surfaces a LinkedIn profile. An event registration system logs an email address and job title. The record enters your system and sits there, half-formed, waiting for someone to manually fill in the gaps before it can […]",
  "title": "Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow"
}