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  "path": "/the-knicks-finals-run-has-even-made-print-media-hot",
  "publishedAt": "2026-06-12T15:39:31.000Z",
  "site": "https://defector.com",
  "tags": [
    "Journalismism",
    "NBA",
    "2026 nba finals",
    "2026 NBA Playoffs",
    "casa magazines",
    "dispatches",
    "Jalen Brunson",
    "nba finals",
    "nba playoffs",
    "new york city",
    "New York Knicks",
    "June 1 issue"
  ],
  "textContent": "Knicks mania is in the air, but how does that affect local businesses beyond the obvious cases, like bars packed out on random weeknights? Beer is a constant, but what about print media? To find out, I stopped by Casa Magazines, a well-loved corner store in the West Village where you can procure pretty much anything printed, from the daily tabloids to esoteric small-batch fare. I spoke to Casa content producer Tammy David and staffer Mirza Ayan Baig about how the New York Knicks' Finals run has changed business at the store.\n\nThe Knicks had also been in the postseason the previous three years, but it wasn't until they earned a Finals berth that buyer behavior began to drastically change. Customers walked in not seeking out a particular publication, but the team in general.\n\n\"Sometimes they were like, 'Do you have any New York Knicks?' 'No.' It's like looking for gum or vape—they move on to the next,\" David said. The Knicks covers of the _New York Post_ and _New York Daily News_ , with their classically brash headlines, were selling out within an hour of the store's 8 a.m. opening, sometimes even within 15 minutes. They were so sought after that ahead of Game 4, David put on social media an instructional video for customers to grasp where in the (very small) store the tabloids are stocked, minimizing confusion. But as popular as the tabloids are, Casa's biggest explosion in sales was a weekly magazine. The cover of the _New Yorker_ 's June 1 issue is a Mark Ulriksen illustration of Jalen Brunson, flexing over a lineup of storied Knicks. That was the one.",
  "title": "The Knicks’ Finals Run Has Even Made Print Media Hot"
}