James Dolan Uses Madison Square Garden To Honor New York’s Finest Mobile Gamers

Madison Square Garden is playing host to a copaganda campaign that has infiltrated its sporting events and will culminate in a special concert on March 28, exclusively for officers and civilian employees of the New York City Police Department. Surely you can figure out which very rich person is responsible for this idea. It was only by attending a New York Rangers game Monday night that I became aware of the "Thank You, NYPD" campaign. Compared to the usual ticket price for a hockey game at MSG, it was a relatively reasonable $55 to get in and witness Mika Zibanejad's 1,000th NHL regular-season game, a momentous occasion in which his team, the worst in the East, recorded a historically low total of nine shots on goal in a 2-1 loss to the Ottawa Senators. The following morning, the Rangers were credited with one additional shot. Dignity restored. During a break in the game, I was distracted by the video display's request that fans turn on their phone flashlights to thank the NYPD—a call to action that felt too stupid for a child to have suggested it. Then a QR code appeared on screen, and reappeared throughout the rest of the game, encouraging those in attendance to scan it and record their own videos thanking the NYPD. Who came up with this?