Nvidia Wants To Yassify Video Games

Chip-maker Nvidia became a multi-trillion-dollar company the classic way: by selling shovels in the middle of a gold rush. As the generative AI bubble swelled and distended, Nvidia was there to sell the GPUs needed to feed it. Today it owns more than 80 percent of the market for chips involved in AI. This has been great for its shareholders, and less than great for anyone looking to purchase consumer electronics at normal prices. But Nvidia's roots are in video games, still one of the most processing power–demanding things the average person interacts with on a regular basis. It has supplied graphics processors to Nintendo, Sony, and Microsoft. At a presentation on Monday, Nvidia introduced its newest technology, bringing generative AI to gaming. And it looks mega-butt. https://www.youtube.com/watch?v=dJACkKbN-Eo