{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifanb3var3rmqeufnsdhill54fbpwvejlrbphfay346j2yn5wxks4",
    "uri": "at://did:plc:fwxx44qjkib2ilotpfinn3ms/app.bsky.feed.post/3moywjdrh4ls2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiflcwa5xeubwhbh34h7k6y4a7jsbvurcejiofrwc5fgu2tfz5as7y"
    },
    "mimeType": "image/jpeg",
    "size": 40022
  },
  "path": "/standards/iab-tech-lab-releases-supplychain-v1-1",
  "publishedAt": "2026-06-23T16:28:49.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
    "Standards"
  ],
  "textContent": "The notable update helps advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain",
  "title": "IAB Tech Lab Releases SupplyChain v1.1"
}