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  "path": "/insights/analysis/study-youtube-leads-global-streaming-ad-growth",
  "publishedAt": "2026-05-28T23:33:12.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
    "Analysis",
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  "textContent": "70% of advertisers increased their investment in YouTube over the last year while 65% increased their spending on Netflix, according to DoubleVerify",
  "title": "Study: YouTube Leads Global Streaming Ad Growth"
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