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  "path": "/business/study-ctvs-data-and-measurement-problems-reduce-ad-budgets",
  "publishedAt": "2026-05-14T20:13:06.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
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  "textContent": "86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote",
  "title": "Study: CTV's Data and Measurement Problems Reduce Ad Budgets"
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