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  "path": "/business/iab-tech-lab-introduces-standardized-signals-for-ctv-ad-portfolio",
  "publishedAt": "2026-05-07T15:54:40.000Z",
  "site": "https://www.tvtechnology.com",
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  "textContent": "New specification enables programmatic trading of emerging CTV formats like pause and menu ads with greater clarity and efficiency",
  "title": "IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio"
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