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  "path": "/standards/iab-tech-lab-announces-new-openrtb-attributes",
  "publishedAt": "2026-04-28T18:58:28.000Z",
  "site": "https://www.tvtechnology.com",
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  "textContent": "The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming",
  "title": "IAB Tech Lab Announces New OpenRTB Attributes"
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