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  "path": "/business/iab-tech-lab-launches-industry-council-to-address-transparency-in-usd200b-u-s-programmatic-ad-market",
  "publishedAt": "2026-04-22T15:59:08.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
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  "textContent": "Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council",
  "title": "IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market",
  "updatedAt": "2026-04-22T16:00:23.000Z"
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