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  "path": "/business/bia-increases-2026-local-ad-forecast-to-usd184-5-billion",
  "publishedAt": "2026-04-09T08:05:00.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
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    "Streaming",
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  "textContent": "Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising",
  "title": "BIA Increases 2026 Local Ad Forecast to $184.5 Billion"
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