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  "path": "/business/study-repurposed-traditional-tv-ads-for-ctv-is-a-missed-opportunity",
  "publishedAt": "2026-03-20T19:11:47.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
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  "textContent": "About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift",
  "title": "Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity"
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