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  "path": "/insights/analysis/study-premium-video-ads-outperform-youtube",
  "publishedAt": "2026-02-24T18:13:40.000Z",
  "site": "https://www.tvtechnology.com",
  "tags": [
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  "textContent": "Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB",
  "title": "Study: Premium Video Ads Outperform YouTube",
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