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  "path": "/ask-the-expert-how-do-you-plan-against-big-holiday-comps/",
  "publishedAt": "2026-05-18T17:00:12.000Z",
  "site": "https://mr-mag.com",
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    "ASK THE EXPERT | HOW DO YOU PLAN AGAINST BIG HOLIDAY COMPS?",
    "MR Magazine"
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  "textContent": "The first thing to remember is this: not all sales spikes are true growth trends.\n\nThe post ASK THE EXPERT | HOW DO YOU PLAN AGAINST BIG HOLIDAY COMPS? appeared first on MR Magazine.",
  "title": "ASK THE EXPERT | HOW DO YOU PLAN AGAINST BIG HOLIDAY COMPS?"
}