{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreih2w55yz2pus4ewk7m6ptus7g76ubqau24vo4ifymoo6nsnuca3tu",
    "uri": "at://did:plc:fry32gdswjwblmav6bn3ii4o/app.bsky.feed.post/3mf4ewo6g7xp2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifgvakgg2xkrn6atwlmuardsbn3eowucko3jwx5uvh742qlanozkq"
    },
    "mimeType": "image/png",
    "size": 1129473
  },
  "description": "Join us for our next webinar on February 24th: Before the Click: What Really Drives PI Clients to Choose One Lawyer Over Another. It's presented by GatherUp – next Tuesday.\n\nWe'll unpack proprietary behavioral data that shows how consumers search for a PI lawyer today, what truly influences their choices, and how AI-driven results are reshaping competitive visibility.\n\nNear Media’s user-behavior research pulls back the curtain on what real clients think and do before they ever land on your websi",
  "path": "/webinar-what-really-drives-pi-clients-to-choose-you/",
  "publishedAt": "2026-02-18T05:47:27.000Z",
  "site": "https://www.nearmedia.co",
  "tags": [
    "Before the Click: What Really Drives PI Clients to Choose One Lawyer Over Another",
    "Sign Up"
  ],
  "textContent": "Join us for our next **webinar on February 24th** : Before the Click: What Really Drives PI Clients to Choose One Lawyer Over Another. It's presented by GatherUp – next Tuesday.\n\nWe'll unpack proprietary behavioral data that shows **how consumers search for a PI lawyer today** , what truly influences their choices, and how AI-driven results are reshaping competitive visibility.\n\n**Near Media’s user-behavior research pulls back the curtain on what real clients think and do before they ever land on your website.** While the research focuses on Legal, many of the findings are broadly applicable to other categories.\n\n\n****We'll see next Tuesday!****\n\n Sign Up \n\n**David, Mike & Greg**",
  "title": "Webinar: What Really Drives (PI) Clients to Choose You",
  "updatedAt": "2026-02-18T05:47:27.000Z"
}