PFL considering total rebrand, including name and logo change — ‘This really is a new era’

Professional Fighters League (PFL) may undergo a total rebrand of the total rebrand they did back in 2017. Starting to sound like an identity crisis … or maybe the Ship of Theseus. New CEO John Martin, who replaced former CEO Peter Murray, was recently talking to Ariel Helwani about his goals for 2026 and beyond. […]