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  "path": "/story/elf-cosmetics-lowering-prices",
  "publishedAt": "2026-05-21T17:25:59.000Z",
  "site": "https://www.allure.com",
  "tags": [
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  "textContent": "The company's experiment with dropping Halo Glow from $14 to $18 has been a success.",
  "title": "E.L.F. Cosmetics Is Lowering Their Prices After Tariff-Induced Increases"
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