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  "path": "/story/hunky-men-beauty-marketing-trend",
  "publishedAt": "2026-03-13T19:35:57.000Z",
  "site": "https://www.allure.com",
  "tags": [
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  "textContent": "It's all part of a nostalgia play that doesn't lead us anywhere good.",
  "title": "Why Are Hunks Like Rob Rausch Shilling Beauty Products for Women?"
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