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  "path": "/story/what-happened-to-vegan-beauty-brands",
  "publishedAt": "2026-03-12T15:32:25.000Z",
  "site": "https://www.allure.com",
  "tags": [
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  "textContent": "Until somewhat recently, it was considered cool to curb your consumption of animals. What happened?",
  "title": "Why Are Vegan Beauty Brands Struggling to Survive?"
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