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  "description": "Once during a call, a customer walked me through a problem they were stuck on. Halfway through though, I had to interrupt them.\n\n\"We built that.\" I said, \"Six months ago\". Well, no I didn't mention \"Six Months ago\" That was me repenting.\n\nTheir face lit up. Problem solved.\n\nBut in my head I kept thinking — SIX MONTHS. Six months they worked around this. Six months of value sitting there unclaimed.\n\nWe shipped it. Watched the Dashboard. Numbers moved. Just not the way we expected.\n\nWe had strong ",
  "path": "/shipping-is-not-done/",
  "publishedAt": "2026-04-11T21:36:05.000Z",
  "site": "https://www.thoughtmunchies.com",
  "textContent": "Once during a call, a customer walked me through a problem they were stuck on. Halfway through though, I had to interrupt them.\n\n\"We built that.\" I said, \"Six months ago\". Well, no I didn't mention \"Six Months ago\" That was me repenting.\n\nTheir face lit up. Problem solved.\n\nBut in my head I kept thinking — SIX MONTHS. Six months they worked around this. Six months of value sitting there unclaimed.\n\nWe shipped it. Watched the Dashboard. Numbers moved. Just not the way we expected.\n\nWe had strong signals when we prioritized that problem, but we shrugged and moved on to the next thing that was also giving us strong signals. Probably to repeat the whole thing again 🤷🏼‍♂️\n\nJust because you have solved the problem, does not mean that the problem is solved for your customers.\n\nShipping is not done. Done is when the customer's behavior changes.\n\nEverything before that is just work in progress.",
  "title": "Shipping Is Not Done",
  "updatedAt": "2026-04-11T21:37:11.173Z"
}