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  "path": "/news/business/lidl-iceland-ads-banned-b2957892.html",
  "publishedAt": "2026-04-15T06:25:35.000Z",
  "site": "https://www.the-independent.com",
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  "textContent": "Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year",
  "title": "Lidl and Iceland ads banned under new ‘less healthy’ food rules",
  "updatedAt": "2026-04-15T06:25:35.000Z"
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