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  "path": "/article/4148182/amazon-is-planning-a-comeback-in-the-smartphone-market.html",
  "publishedAt": "2026-03-20T15:38:52.000Z",
  "site": "https://www.computerworld.com",
  "tags": [
    "Mobile",
    "according to Reuters",
    "which turned out to be a major failure"
  ],
  "textContent": "Amazon plans to release a new smartphone, according to Reuters; the so-called “Transformer” project is being developed in-house and will focus on AI, personalization, and integration with Alexa.\n\nThe idea is for the phone to serve as a central hub for a user’s daily life — from shopping and streaming to voice-controlled services — and reduce the need for traditional apps through AI features.\n\nThe initiative is part of Amazon’s long-term vision for a voice-controlled, always-present assistant. At the same time, it is seen as a way to strengthen the company’s position in consumer-facing AI, where it has fallen behind competitors.\n\nSeveral details remain unclear, including price and launch date, and there remains a chance the project could be scrapped if the company’s strategy changes. In 2014, Amazon released its previous smartphone, the Fire Phone, which turned out to be a major failure.",
  "title": "Amazon is aiming for a comeback in the smartphone market"
}