NBA Players Union Launches New Commercial Arm Plyrs Untd

The NBA Players Association is launching a new consumer-facing unit and brand, Plyrs Untd, that will initially focus on events and content. It effectively replaces the NBPA’s current B2B brand, Think450. “Consumers do not know our brand, but consumers obviously know our guys, and our guys, probably more so than any other sport, represent culture […]