{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihukx3ftw5aemhyvedkupyqeqqq33jugxaxxe35q5topnactp44ii",
    "uri": "at://did:plc:dzr63ihsulcj4hzy2qrhgnja/app.bsky.feed.post/3moea5vlxuyb2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidqknkdwniboonsooa7pu6rzzr2ijueicrqydpbkhfpmgyqddxwlq"
    },
    "mimeType": "image/png",
    "size": 625779
  },
  "path": "/business/commerce/2026/nike-world-cup-conspiracy-1234903196/",
  "publishedAt": "2026-06-15T11:55:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Commerce",
    "2026 World Cup",
    "marketing",
    "Nike"
  ],
  "textContent": "Nike has turned me into a conspiracy theorist. Let me explain. It all started last week, when I attended Nike’s kickoff event for the World Cup. The company unveiled the home and away kits for the company’s 12 sponsored federations and a showcase of new streetwear collaborations—typical stuff for a stakeholder in the world’s largest […]",
  "title": "A Nike World Cup Ad Turned Me Into a Conspiracy Theorist"
}