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  "path": "/business/sponsorship/2026/real-madrid-adidas-jersey-kit-sponsorship-1234902875/",
  "publishedAt": "2026-06-10T16:00:02.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Sponsorship",
    "FC Barcelona",
    "manchester united",
    "Real Madrid",
    "soccer"
  ],
  "textContent": "Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish newspaper Diario AS tabbed the annual average at €120 million ($139 million based on current exchange rates). The average would be a tick higher than the extension […]",
  "title": "Real Madrid, Adidas Sign Blockbuster $1.1 Billion, 8-Year Deal"
}