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  "path": "/business/commerce/2026/fifa-world-cup-ticketing-strategy-slow-music-sports-prices-1234901575/",
  "publishedAt": "2026-05-28T11:55:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Commerce",
    "2026 World Cup",
    "FIFA",
    "New York Knicks",
    "soccer",
    "StubHub",
    "Taylor Swift",
    "Ticketmaster",
    "Vivid Seats",
    "World Cup"
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  "textContent": "The United States Men’s National Team will play its World Cup opener on June 12, and there are thousands of tickets for the game still available for sale direct from FIFA. It’s one of many games with myriad unsold seats, despite FIFA claiming it received more than 500 million ticket requests for the five-week event. […]",
  "title": "World Cup Ticketing: A Modern Strategy Taken to the Extreme"
}