Fox to Test Indy 500 Viewer Excitement Via Sweaty Palms

To understand just how gripping Indy 500 racing is, Fox will have a group of viewers—both at home and within The Brickyard—wearing biometric trackers on their hands this Sunday. By measuring sweat gland activity, the broadcaster hopes to demonstrate the unique pull of high-octane sports and optimize its presentation for maximum engagement in a world […]